If you want your ecommerce web design melbourne website to convert visitors into customers, it’s important to have a professional design. This means using conversion-oriented features and a consistent brand image.
This is a great way to build trust among potential customers. This can lead to higher conversion rates and greater profits.
User-friendly
User-friendly websites are easy to navigate and help visitors find the information they need quickly. They also help to convert visitors into customers and improve site performance.
Whether you are selling a single product or a complete collection of products, it is important that your website has a great shopping experience. This is because customers expect frictionless experiences and a quick checkout process when buying online.
Designing a website that is user-friendly can be difficult, especially when it comes to the number of features you need to include on your e-commerce website. But if you use the following tips, you can create a site that is both visually appealing and functional for your customers.
Start by choosing colours that reflect your brand. For example, if you are a vegan-based company, choose colours that evoke a feeling of health and well-being, such as green, purple, or red.
Another good idea is to use information chunking on your pages, which allows you to break up large amounts of text into smaller sections and make it easier for users to find what they need. This will keep people on your website longer and increase your conversions.
Aside from using colour to attract users, it is also important to consider your website’s accessibility. The colours you choose should be simple and clear, and they should be easy to read on all devices.
This website for a Swiss furniture company divides its menus into specific niches—business or home—and makes featured homepage images clickable. It also uses a background video to draw attention and add movement to the interface.
easy to navigate
The most difficult part of e-commerce is keeping your shoppers happy. The best way to do that is by making sure your site is easy to navigate and that they can find and order what they want when they want it. Keeping the shopping cart clean is a top priority, as is providing a pleasant customer service experience and a streamlined checkout process. You may want to consider a reputable eCommerce web design agency to get the job done right the first time around.
Responsive
In this age of mobile phones, tablets, and laptops of all sizes, e-commerce businesses can no longer ignore the importance of responsive web design. It’s a critical element in creating a strong customer journey and ensuring return visits.
Responsive web design makes it possible to have one single website that adapts to a wide range of devices. It also ensures that users have a good experience on your site, reducing bounce rates and increasing conversions.
Search engines also favour websites with responsive designs. This is because it makes it easier for users to find information and navigate the site. In addition, it reduces load times, which is a factor that Google considers when determining how well a page should rank in search results.
Moreover, responsive design eliminates the need for separate websites or apps for different devices, which reduces operating costs. It also ensures that customers get the same experience across all devices, which can be a powerful incentive for them to come back again and again.
If you don’t have the skills or resources to implement responsive design, it’s best to hire a professional developer. In addition, you should test the responsiveness of your website regularly to make sure that it works properly on all devices.
The benefits of responsive design are numerous, including increased visibility and conversions on all devices, improved SEO, lower bounce rates, reduced development costs, and enhanced analytics. The most important factor, however, is that responsive web design ensures that your e-commerce website is optimised for all users.
Mobile-friendly
Professional e-commerce web design in Melbourne for online success should be mobile-friendly, as a large percentage of customers use their mobile devices to browse websites. A poor mobile user experience can lead to a loss of faith in your business and even a decline in traffic.
As a rule of thumb, it’s best to prioritise your most important elements above-the-fold and make sure your logo, product ratings or testimonials, and CTA (buy now or add to cart) are prominently displayed. It’s also a good idea to have your search bar at the top of every page, as users will be able to find what they’re looking for much faster.
The use of responsive images on your website is a great way to reduce loading times and save data. These should be encoded in high-quality formats like JPEG XR, PNG, or WebP.
Another thing you should do is ensure that your product images are optimised for mobile browsing. This will ensure that they load quickly and don’t eat up too much of your customer’s cellular data.
A good e-commerce website should also have a feedback option for visitors to leave a message or request assistance with their purchase. This will help you gain the trust of your customers and increase sales.
It’s also a good idea to make sure that your site is compatible with all mobile devices. A large percentage of people now use smartphones to browse websites and social media management packages, so it’s essential that your eCommerce site is mobile-friendly.
This can be done through the use of a tool called Google’s Mobile-Friendly Test. It’s free to use, and it can tell you whether your site is compatible with mobile devices. It can also flag any loading issues and offer a site-wide mobile usability report.
SEO-friendly
Getting your eCommerce website to appear in search engine results is essential to your online success. Almost 4.66 billion users search the web daily (source: Chromatix). They’re looking for products, prices, tips, reviews, and more—and they can only find your website if it appears in the top positions of search results.
To ensure your site ranks highly in search results, you need an SEO-friendly e-commerce design. This involves making your web pages easier for search engines to crawl and index, as well as optimising your content and product imagery for Google’s search engine algorithms.
Make sure your page titles are relevant and keyword-rich. Your meta description and internal links should also be relevant and keyword-rich.
Use relevant anchor text on your e-commerce website’s homepage and product pages, and link to your blog or other information-rich pages. This will help Google understand the context of your web pages and better match them to search queries.
If you have a large number of products or variations of products, you may need to structure your URLs differently for each type. You can do this by creating separate product and variant URLs and updating your title and meta tags to include the name of each variation.
Another SEO factor you should consider when designing your e-commerce website is your site architecture. A good site’s architecture should be simple, scalable, and easily navigable.
A bad site architecture can dilute your authority and hurt your SEO efforts. This is because it can make it difficult for search engines to understand how your e-commerce site is organised.
The right site architecture can improve your search engine visibility and boost your ecommerce revenue. It can also help you increase conversions by making it easier for visitors to find the information they’re searching for and buy your products.
