YouTube advertising provides a massive commercial opportunity for your brand.
It would help if you thought we were exaggerating. But here are some astounding figures that will make you believe it!
YouTube has 122 million active users every day. That equates to more than 2 billion monthly users. Every day, 1 billion hours of YouTube content is viewed.
YouTube is a massive platform with a massive user base and many intelligent advertising options. If you take full advantage of these opportunities, YouTube has the potential to transform your business completely.
To make the most of the platform, however, you must first understand how it works, from the ad formats to the audience targeting strategies. The whole shebang.
YouTube advertising provides a massive commercial opportunity for your company.
Today is your lucky day because we’re about to go over everything you need to know about YouTube ads from the ground up.
Let’s get started!
What is the significance of YouTube advertising?
YouTube is the most favoured video platform on the internet, with over 2 billion monthly users.
It is the second most visited website, and more than 51% of marketers use video ads on YouTube. Due to these reasons, all brands and businesses should consider YouTube advertising.
So, let’s get started on how to create YouTube ads!
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How do you create a YouTube advertisement?
Creating video ads can take time and effort for those new to video editing. Several websites offer free YouTube video ad creators. It’s simple and enjoyable.
Select a template
Most video templates are completely editable, allowing you to tailor them to your requirements and give your YouTube Ad a look that matches your brand.
Begin editing
The online video editor provided by websites is very user-friendly. You can add images or videos, replace text, change the colours, and you’re done!
Your YouTube Ads will be ready in minutes.
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Save your video
After creating your ad, save it as an mp4 file in Full HD and upload it to YouTube.
How to set up YouTube Video Ads
Following the creation of your videos, you must create your YouTube Ad campaigns by following the steps below:
Configure your YouTube Advertising
- Navigate to the YouTube Ads landing page and click the “Start Now” button. Then press the “Get Started” button. Log in (Google Ads account) if you already have one. Otherwise, you must create an account.
- Connect your Google Ads account and YouTube channel (tools> linked accounts).
- Put your video on YouTube.
- Platform like http://buyyoutubeviewsindia.in help for running video campaign on YouTube.
Type and Objective
- Select “Video Campaigns” and then press the “+” button.
- Choose the goal of your campaign.
- Choose the type of video campaign.
Establish the campaign’s budget.
- Choose how much money you want to spend on the entire campaign.
- Set the start and end dates and the maximum amount you’re willing to pay for 1,000 impressions.
- Choose your demographics.
What kinds of YouTube ads are there?
TrueView advertisements
It is the most popular YouTube advertisement. The Advertiser pays if the viewer watches the video for more than 30 seconds or interacts with the Ad (for example, clicks on a CTA).
A non-skippable TrueView advertisement should last between 15-20 seconds. If you can skip the ad, it could last up to 6 minutes.
Preroll advertisements
These are non-skippable YouTube ads that can appear before, during, or after a previously selected video. They should last approximately 15-20 seconds.
Because you cannot skip them, it is best to include a call-to-action to account for viewers’ short attention spans.
Bumpers
These are the shortest YouTube ads available. These video ads are only 6 seconds long and play before the viewer’s chosen video.
So it would help if you created something that immediately captures the viewer’s attention and highlights your product’s or service’s benefits.
Three key benefits of YouTube ads
There’s a reason YouTube is so popular among e-commerce advertisers.
There are numerous compelling reasons. But here are three very compelling reasons to run YouTube ad campaigns.
1. The platform has an enormous scale and is designed for advertisers.
It may appear obvious, but it is a significant advantage of the YouTube platform that you should always pay attention to.
Every month, 2 billion users are active on the platform, and billions of hours of content are consumed.
That’s a massive user base, and your target audience is almost certainly among them.
In addition, the platform is inextricably linked with paid advertising
2. You can employ sophisticated targeting strategies.
YouTube provides advertisers with a wide range of targeting options, making it simple to identify and engage with your target audiences.
These strategies for targeting include:
- Demographics: Target users based on age, gender, location, and other characteristics.
- Topics: Target users based on their content and interests.
- Customer Match: Use first-party data to identify and target users who have previously interacted with your company.
- Similar Audiences: Create high-quality lookalike segments based on Customer Match data to broaden your reach.
- Remarketing with video: Target users who have previously interacted with your ads or video content.
- Affinity Audiences: People who have expressed an interest in topics or content related to your company/products.
- Custom Affinity Audiences: Reach out to highly targeted affinity audiences who have expressed a strong interest in specific topics or subjects.
Conversions can be increased by targeting users looking for products/services related to your business.
- Life Events: Target users based on major life events such as moving, having a baby, etc.
Having your ads appear on the right videos or YouTube channels can put you in front of the ideal target audience.
3. It is simple to assess success.
YouTube also provides advertisers with transparent analytics, allowing you to monitor campaign delivery and asset performance.
You’ll find several metrics to track in your Google Ads account, including:
Views,
Watch Time,
CTR, and
Unique Users
Depending on your business goals, you may want to dig deeper into performance and track metrics like conversions/revenue – but Google Ads is your best friend for a quick snapshot of YouTube performance.
YouTube ad specifications
It is critical to ensure that your ad content is engaging and that your assets are built to the correct specifications!
Before you promote skippable and non-skippable in-stream ads, they must be uploaded as standard YouTube videos. That means they’ll adhere to the same guidelines as regular YouTube content.
All other YouTube formats (including Discovery ads) have different requirements, which you can find here.
It’s critical to take note of these individual specs before building your assets to avoid issues or ad approval headaches.
Conclusion
To understand how YouTube ads perform in your overall marketing mix, you must define clear objectives before launching the campaign.
Choose the best outcomes for your campaign. Do you want prospects to watch a certain percentage of your ads to raise brand awareness? Or are you looking to increase landing page clicks?
Once you’ve determined your goals, keep an eye on your analytics. You can identify the most receptive audiences and sufficient assets from here, giving you valuable insights for future campaigns.
