Lifestyle product photography, commonly referred to as in-context photography, is photography that depicts the object concerning its environment. How essential is lifestyle photography, though?
An excellent method to strengthen your brand identification and improve the appearance and feel of your eCommerce site is through lifestyle product photography.
Simply defined, compared to functional product photography. Which only aims to display the appearance of your goods, lifestyle product photography is more engaging.
To do this, lifestyle photography is the ideal format. In an ideal world, your branding and photography should be inextricably connected to communicate the personality of your business while also clearly displaying the product.
Lifestyle photography helps to build an aesthetic that enables the buyer to envision themselves living the desired lifestyle through carefully selected and arranged photos. The buyer makes the mental connection that your fantastic product will assist them in living this life.
Since it is so conceptual, lifestyle photography is more engaging than standard product photography. The customer’s attention will be captured by your creative flare when you show the product in use and create an aesthetic. This is helpful for you because this is a highly influential photographic subgenre that produces a sizable amount of sales.
For instance, customers want to see how the keyboard and mouse pad would seem on a regular workstation if you offer computer equipment.
Lifestyle photography eliminates uncertainty and depicts a way of life that the company promotes—one that is frequently aspirational but not completely out of reach. The idea is to draw attention and get customers to click “add to cart.”
Lifestyle Photography Categories:
Although the word “lifestyle photography” is handy as a catch-all, there are three different forms of lifestyle photography.
Portrait:
A topic is portray in a portrait using lifestyle photography. Commercial product photography is not the most common style of photography use in product advertisements since it is product-focus. Yet, showcasing a model using the item may be highly helpful since it makes it easier for the customer to see themselves in the model’s shoes; in this situation, portraiture can be advantageous.
Candid:
The key to candid lifestyle photography is catching moments as they happen. Again, in the case of product marketing, this is unusual since you are trying to organize your idea and set up the shot to produce a well-curated picture.
Flat-lay:
A relatively recent and well-like kind of product photography called flat-lay photography is having an impact on how products are market. A flat-lay snapshot is taken from above, catching the items display attractively on a flat surface below. This is a cutting-edge method of product photography since it lets the consumer see themselves using the items.
Tips For Shooting A Lifestyle Product:
Making A Mood Board:
Since lifestyle photography is so creative. It is a good idea to explore your concepts and create a mood board to help you plan the session. While analyzing the lifestyle photography used by your competitors, keep the personality of your business in mind as you develop your notion. Due to the emotive nature of lifestyle photography, think about the feelings you want to communicate in your pictures.
Choose The Appropriate Background:
It is crucial to rent photo studio in Singapore that offers a visually appealing setting for the shoot since it is crucial to the product’s visual narrative. You’ll notice that lifestyle photography samples are always taken in settings that are aesthetically appealing; this is done on purpose. A strong background aids in establishing the overall mood of the image.
Apply A Model:
If you want to properly represent someone using your product in the way you desire, utilizing a model is your best bet. This will assist you in developing a story about a customer utilizing your product. This speaks directly to the core themes of your brand as well as the intended applications of the product, which provides the offering’s context.
Using Props:
With lifestyle photography, accessories for your goods are usually helpful since they support the visual narrative. Use objects that fit the scene and atmosphere you are establishing.
Clean Up Your Gear:
The perfect environment is create via lifestyle photography. Clean your items first; dust has no place in this spotless vision. Use the spot healing tool to remove any annoying markings or flaws you discover during post-production editing.
The Thirds Rule:
A strong composition is essential for any photograph. Turn on the gridlines in your camera’s settings if you’re having trouble getting a well-composed shot, then position the props on the crossing lines.
Try To Be Genuine:
Although your photographs will be the result of meticulous selection. You don’t want the audience to believe that it was produce. The final result should appear sincere but ambitious. Use real-world settings and events to help contextualize your product.
After reading all of our lifestyle photography advice. You are an expert and can produce the best lifestyle images to pique your clients’ interests.
Read More – What Are The Benefits Of Lifestyle & Product Photography?
