Let’s face it: occasionally, after adding your favourite items to your online shopping cart, you simply leave the page without making a purchase.
You’re not the only internet consumer who chooses to depart without making a purchase.
Unavoidable in every e-commerce store’s marketing plan is abandoned basket emails. Ideally, they ought to be. And now, with WhatsApp Business, brands can also leverage it to interact with customers through their purchasing journey to boost conversion and drive more sales with the WhatsApp plugin Shopify.
Why? Due to these startling facts of abandoned cart emails:
- Almost 77% of online carts are abandoned by customers.
- Email open rates for abandoned carts are around 43%.
- Almost 9% of abandoned cart emails are converted.
- Those are really strong statistics. A 9% conversion rate and a 43% open rate are both respectable numbers—especially when contrasted to the 14.5% worldwide aggregate open rate and the important income they represent.
- But this is where I’m going too fast. To achieve the highest level of engagement, let’s first clarify exactly “What an abandoned cart email is” before sharing best practices, samples, and excellent subject lines.
We’ll talk about the following:
- How do abandoned cart emails work?
- Why are shoppers leaving items in their carts?
- The best samples of abandoned cart emails.
- Samples of unsuccessful cart abandonment emails.
- Templates for abandoned cart emails.
- How to create the best subject lines for abandoned cart emails.
- Best practices for abandoned cart emails and compliance.
How do abandoned cart emails work?
To further grasp the email side of things, let’s first define what an abandoned cart is.
A digital cart is considered abandoned when a customer adds a good or service to it before leaving the shop without making a purchase.
Let’s imagine a receiver comes to your website after viewing an email about a deal with 50% off.
They add the ideal pair of shoes to their trolley after discovering them at an incredibly inexpensive cost.
However, when they discover the $10 shipping fee, they dejectedly leave the website and resume looking through their inbox.
To further grasp the email side of things, let’s first define what an abandoned cart is.
A digital cart is considered abandoned when a customer adds a good or service to it before leaving the shop without making a purchase.
Let’s imagine a receiver comes to your website after viewing an email about a deal with 50% off.
They add the ideal pair of shoes to their trolley after discovering them at an incredibly inexpensive cost.
However, when they discover the $10 shipping fee, they dejectedly leave the website and resume looking through their inbox.
Why are shoppers leaving so many carts unattended?
wonderful question What is going on that 77% of potential digital shoppers have abandoned their online shopping carts?
At the grocery store, those numbers of abandoned carts are not seen—it would rapidly turn into a chaotic obstacle course!
So what’s going on? The answer to that question will have a significant impact on how you design effective abandoned cart emails.
When a client adds an item to their trolley but then leaves without making a purchase, this is known as trolley abandonment.
This issue plagues your fellow business owners across all sectors daily.
The average percentage of trolley desertion across various industries, as noted in the introduction, is close to 70%.
What Are the Leading Causes of Shopping Cart Abandonment by Customers?
For our benefit, the most frequent explanations for why customers abandon shopping carts in online retailers are widely recognised.
These are as Baymard has described them.
Customers are therefore more likely to depart when:
- As customers go to the checkout page, they find extra fees.
- They do not wish to register for a website account.
- Many believe that the checkout procedure is overly difficult or lengthy (find out how long is too long in the next section).
- People believe a website is unreliable.
- The price of the order cannot be determined in the advance.
- You can make the necessary modifications and keep clients from leaving your shop by being aware of the reasons they depart.
Why Email Subject Lines for Abandoned Carts Matter?
For those that enjoy the broad picture, email marketing continues to be a successful marketing avenue.
Therefore the goal in this situation is not just to recover the lost conversions. Emphasis is placed on a positive customer connection, values, and retention in abandoned basket emails.
The “Login with Whatsapp” way of authentication offers the user a smooth and hassle-free experience.
And these emails only function when you achieve the ideal open rates and a steady rise in those figures.
The subject lines of your emails may thus be the main reason for the open rate. In actuality, it has the most important part.
More than 35% of users choose to open an email based just on the subject line, and according to brilliance, 64% of email recipients open emails if the subject line is compelling.
Wrapping Up:
This article will continue to assist you to create the greatest email subject lines to entice customers who abandoned their carts to come back.
As a result, we conducted our study and had the necessary discussions to get you ready for what comes next.
The email subject line samples can also be a useful source of ideas for your changes.
One last piece of advice: don’t allow all the creative ideas to come to you at once you start composing the email text and subject lines.
Be methodical, have patience, and pursue one idea at a time.
Do you like to enquire further? If you utilize the comments area, it would be great.
Also Read: What Should You Know About Outsourcing Live Chat Help for E-Commerce Sites?
