What Does a Social Media Manager Do?

social media manager

More than ever, brands rely on social media to build their brand presence and online talent. Additionally, brands are using social media to increase their revenue and audience. If you love the ever-evolving media landscape, love following vibrant social trends, and spend most of your time online, a social media manager job might be right for you. Read on to understand exactly what a social media manager does.

General Description

A social media manager is the eyes, ears, and voice behind your brand’s social media. They are the back-end hustlers who develop the company’s social media management package strategy and manage social channels. These channels are most likely Facebook, Instagram, Twitter, Pinterest, and Snapchat. As a social media manager, it’s your responsibility to ensure that your company’s vision is represented correctly on social media. A social media manager not only creates content for social channels, but also analyzes the results of social content. This allows you to get the most out of your social tools.

Daily Activites

Your day-to-day tasks as a social media manager usually revolve around being connected and online. Here’s what social media managers typically do on the job:


Monitor your social channels:

As a social media manager, it’s essential to monitor activity on your company’s social channels. This means keeping a close eye on who likes your content, who follows you, and what they say. Customers and followers can ask questions and ask for an answer. Therefore, social media admins need to reply to their followers quickly and efficiently.

Craft & Flowchart Contents:

Social media managers should also create, post, and schedule social content. First, you need to understand Social media scheduling tools your company’s goals. Whether it’s promoting a particular product or driving viewing of a new release, social media managers need to create content that best accomplishes desired goals.

Develop a social strategy:

Behind every company’s great social media content is a social media strategy. Most social media strategies consist of detailed brand guidelines. This ensures that your company persona is broadcast correctly. Additionally, a social media strategy outlines social goals, social content, and the specific times and social channels on which it will be published.

Analyze the results:

Last but not least, social media managers need to analyze the results of social media campaigns. This includes tracking social metrics such as likes, clicks, follows and shares. Social media marketing packages managers need to evolve social content based on what they find, considering changes over time and between specific types of content.

How to be successful

Pivot the results.

The best way to grow your social followers and increase your social media activity is to align yourself with your results. So if you see certain types of content working well, please post more!

Listen to what your followers have to say:

One of the most valuable parts of a brand’s social channels is its followers. So use them. Ask what kind of content your followers would like to see and take their feedback into consideration.

Use Social Trends:

A good social media manager constantly follows social trends beyond their channel. See what types of content work for other brands and take advantage of what’s trending on your channel.

Plan, plan, plan:

A strong social media presence doesn’t happen overnight. Instead, it takes time, effort, and planning. Plan a strong content marketing strategy for your success.

Elizabeth Barton
Elizabeth Barton
Elizabeth Barton is a writer and digital marketer with over 10 years of experience. I'm passionate about using my skills to help people learn and grow. My blog, The News Columnist, covers a variety of topics, including Business, Finance, and technology and many more. I'm also a regular contributor to several online publications.
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